We nurture small business owners, start-up entrepreneurs, and marketing teams along their brand-building journey.


Whether you’re launching, growing, or revitalizing your brand, we offer results-driven branding support through coaching sessions, workshops, and masterclasses.

Book a 15-minute consultation to learn more about working together

FELICIA “FLY” STINGONE

Co-Founder Chief Marketing Partners and CMP Brand Coaching

With over two decades of exceptional experience as a brand strategist, marketing leader, entrepreneur, and trusted advisor, Fly is a renowned expert in the field of brand development and growth strategy. Learn more about Fly here: LinkedIn Profile

As a former Chief Marketing Officer and the co-founder of Chief Marketing Partners, a pioneering fractional CMO consultancy, Fly has helped scores of companies across diverse industries achieve their ambitious growth objectives. Her leadership and collaboration with companies at every stage in their brand development by helping them to align brand strategy with financial goals.

logos of brands that Felicia has worked with

Book 15 minutes with Fly to learn more about working together

LEARN MORE ABOUT OUR 2024 MASTERCLASS

IGNITE THE
POWER OF YOUR BRAND

Fueling Growth for Start-Ups and Small Businesses

Join us for a transformative six-week journey that will power your brand for sustainable growth.

THIS MASTERCLASS FOR YOU IF YOU ARE:

An entrepreneur taking your first steps to launch your company

An established small business owner looking for a competitive edge

A marketing professional seeking to fortify your brand-building skills

Curious about what goes into the magic behind successful brands

Start: September 2024


Time: Tuesdays, 9:00 am - 11:30


Location: Luminary New York and Online

Cohort: Limited to 6 participants

Together, we’ll turn your brand into a driving force for business success

Benefits of Investing in Your Brand

Drives differentiated awareness

Builds trust and loyalty

Attracts qualified leads

Inspires customer referral

Accelerates sales cycle

Aligns team around shared goals 

Drives faster decision-making

Fosters happier employees

Wins talent, partners & investors 

Improves productivity  

Saves marketing dollars

Key Masterclass Takeaways


Learn how to position your company effectively to win customers in a competitive marketplace

Discover what all great brands know — how to tap the power of clarity and consistency in brand messaging

Explore strategies to attract customers, clients and partners by enhancing your brand's intrinsic value

Gain insights into building awareness, earning loyalty and inspiring partners and team members

Create a foundation for competitive sustainable advantage through more effective marketing and sales

Join this Masterclass
to embark on a transformative journey toward brand-led growth.

Together, we’ll turn your brand into a driving force for business success

What You Get

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Four 2.5 Hour Workshops (9 hours)

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An Accountability Partner

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One Group Brand Strategy
Presentation Session (3 Hours)

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Brand Strategy Workbook

with Tips and Resources

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Recommended Podcasts List

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Four 30 Minute One-on-One Coaching Calls with Fly (3 hours)

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Recommended Reading List

Enroll now and start your transformative journey to brand success!

Don't miss this opportunity to elevate your brand and drive

your business towards greater success.

Get access to expert instructionand advice

Receive four weekly 30-minute private coaching sessions to address your individual challenges, ensuring you get actionable takeaways tailored to your business context. You and your company will benfit from Fly Stingone's 25+ years of experience in brand and marketing.

The Masterclass Experience

Experience interactive and hands-on sessions

Participants will immerse themselves in three dynamic workshops spanning a total of 7.5 hours, unraveling the intricacies of brand strategy. Each session is highly interactive, allowing participants to apply the frameworks and thinking we teach, ask questions, and receive feedback.

Save time and money investing in your brand

Unlike a full-length course that might last for months and cost thousands of dollars, this masterclass wraps up in only one month.

Participate in an intimate learning experience within a collaborative community

We accept only six participants for this masterclass to ensure that CMP Brand Coaching can provide the depth and level of interaction required for each participant. Join a group of inspiring women who are growing their businesses jusy like you. Breakout sessions and accountability partners take the interaction one step further outside the digital "classroom." The program wraps up with a two-hour group session which offers a platform for each participant to present and critique their brand strategies collaboratively.

Elevate your brand toolkit

Enrich your brand toolkit with our proprietary and reseourceful brand strategy workbok which includes templates, tips and resources. Stay ahead of the curve with our curated reading list and podcast recommendations that provide expansive insights into brand-building.

Walk away with actionable insights

Together, we dive deep into the specifics of YOUR business to surface actionable insights to strengthen your brand. With easy-to-use frameworks, tips, and resources, you will be empowered to develop and apply your brand strategy to grow your business.

Don't miss this opportunity to activate your brand and grow your business with clarity and confidence.

“Fly is a branding master! Our project began with my vision and values and was brought to life through her guidance and mentorship. Her coaching clarified the concept in my head and the mission in my heart.

Launching a project as a sole entrepreneur is daunting! Working with Fly made it manageable, enjoyable, and deeply rewarding.”

- Liz Ilgenfritz/Founder Space + Ritual

What Clients Are Saying

“Felicia played a pivotal role in helping our company develop a cohesive and compelling brand strategy, honing in on a unique voice resonating with our ideal customer avatar. Her insights were invaluable! Four years later, we still refer back to our work with her.

Beyond her technical expertise, Felicia possesses an innate ability to connect with others, fostering a sense of trust and mutual understanding.She's always positive and enthusiastic, and she makes you feel like you can achieve anything.”

- Linda Lautenberg and Judy Schoenberg/Co-Founders, EvolveMe